b29 Fashion Privacy Policy


Welcome to the b29fashion.com website.

At b29fashion.com, we are committed to protect and respect your privacy. This notice lists key information regarding b29fashion.com and how your personal information is collected, used, and shared when you visit or make a purchase from b29fashion.com. For all other information regarding our services, please refer to our Terms & Conditions. You can contact us at any time by sending emails to b29fashion@gmail.com or writing to b29 fashion (b29 limited), 27 Old Gloucester Street, London, WC1N 3AX


The b29fashion.com website is owned and run by b29 Limited (referred to here as "we", "our", "us", "the Site"). If we use the term "our online services", this refers to b29fashion.com, our pages on third party social media platforms such as Instagram, Facebook, Twitter, and any other websites we own or run from time to time. If you use any of our services, we will refer to you using the terms "user", "visitor", "you", "your", "yours" in this policy.

For the purpose of the General Data Protection Regulation (the “GDPR”), the data controller for any personal information we hold about you is b29 Limited.


When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse our Websites, we collect information about the individual web pages or products that you view, what websites or search terms referred you to us, and information about how you interact with our Websites. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on b29fashion.com, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse our Websites.

When you sign up for our services, you may provide us with:
-Your personal details, including your postal and billing address, email address, phone number, title and date of birth.
-Information relating to your loyalty program membership where available.
-Your account login details, such as your username and the password that you have chosen.

Additionally when you make a purchase or attempt to make a purchase through us, we not only collect your personal details but also collect your payment information (including credit card information, PayPal Account email, etc). We refer to this information as “Order Information”.

When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


Under the Law, we must have a valid legal basis to process your data. In most cases, we process your data because we have a contract with you, for example:

We use the Order Information to: 
-Fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations) or your refunds
-Allow you access to services reserved for registered users, such as Wish Lists, Loyalty account where available, discount scheme and product notifications;
-Send you sales and marketing information that we think may be of interest to you if we explicitly agree to this activity, or if you are an existing customer with whom we have a legitimate interest in communicating with you. You can opt out of our sales and marketing communications at any time;
-Personalize your access to the Site and ensure that content of our site is presented in the most effective manner for you and for your computer.
-Provide you with help and assistance via our Customer Service; 
-Screen our orders for potential risk or fraud;

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

"By using our website, you (the visitor) agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can convert to your (the visitor) local currency."

In accordance with any agreement we may have with you, we may share personal data with the organisation we sell or transfer any of our business or any of our rights or obligations. If the transfer or sale continues, the organisation that receives your personal data can use your personal data as we do, or use any other heirs of our business ownership.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.


As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


We will not retain your personal data for longer than the time it takes to provide personal data, unless permitted by law or required to be retained for a longer period of time. The retention period varies depending on the purpose of the processing. For example, the data collected during the purchase of goods on www.b29fashion.com will be retained in accordance with local tax laws, while those data used to send you marketing communications will be retained until you request cancellation.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. This Privacy Policy was last updated on 02 June 2022.


The Site is not intended for individuals under the age of 13 .


For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at b29fashion@gmail.com or by mail using the details provided below:

b29 Fashion
b29 Limited, 27 Old Gloucester Street